Adengage: The ads are out and the review is in.

Over the years we have dealt with many advertising networks. Some with great success and others with little to none. In our dealings with Adengage we have found their product to be less than desirable in many ways. How so???


Any old ads will do...

Many ad networks such as Google and Chitika make an effort to deliver targeted ads to your visitors. This is very useful to both the visitor and advertiser. On the other hand, Adengage will display just about anything! It's true they have an area where the publisher can ask that certain topics NOT be included into their ad pool, but we found this feature to be quite buggy. For instance, we chose NOT to show ads related to health/pharmaceuticals yet we were constantly served "Colon cleansing" ads. Is this the ad service you want to deliver to your visitors?

Test new ad services on newer unestablished projects!

Considering the unpredictability of how well an ad service will perform I would recommend you test newer networks on unestablished projects. You can't be sure they will deliver what they say they will and I wouldn't test ANY new product on an established commercial site!

I would NOT run any Adengage product on ANY established commercial site. What constitutes an established commercial site? Well, if you have a site that is older than 2 years, gets millions of visits a month and generates $1000's of dollars in monthly revenue, DO NOT even think about using Adengage on that site/project!

Adengage will probably penalize you for this but I would stick to my guns! Don't ruin the credibility of a well established site to run unrelated, buggy ads!

Our Adengage test...

We placed Adengage ads (both text and image) on a few of our lesser/newer projects (including this little blog) and we were not impressed.

• Adengage ads were completely unrelated to our content even though we carefully checked the correct options in our account settings.


• Adengage gave us the lowest CPC we have seen with ANY ad network. We can't explain it, nor can we say that everyone has the same experiences, but the clicks we received while running Adengage ads were not even half of what we would receive from Google, AdBrite or Chitika etc...


• A few times that we were running the ads we noticed the arrow images that come with their text ads were dead. When I went to go to their website, the whole site was down. This happened more than once and although the ads were still being served, the images were "broken". Although this is easy to work around (download image and store on your own server), it shows the level of unprofessionalism found with Adengage.

Bottom line...Adengage rates at the bottom

We certainly can't speak for everyone, as we are sure some publishers have had a measure of success using this product and we don't want to take that away from Adengage. But in the end the facts remain:

Adengage is an inferior ad network, and a waste of time to the majority of publishers who bother to set up their ads.